When we found out that Phantom Planet’s dreamy singer Alexander Greenwald was vegan, we couldn’t resist asking him to do an ad for us. Seriously, what could be cuter than Alex and little baby chicks! (After all, chicks love vegetarians! Cows, pigs, and fish do too, just in case you were wondering.) Well, he was kind enough to say yes … and a lot more, which you can read about in the current issue of Grrr! magazine, so subscribe today!

The best thing you can do for animals is to stop eating them, but did you know that by not eating animals and dumping dairy products and eggs, you’re also helping the planet, too? Or that it’s good for your health? It’s true, and much easier than you think!

Wanna see how the ad came together and find out what else Alex had to say? Of course you do, so check out the exclusive behind-the-scenes footage from the photo shoot.