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Last year, PETA held nearly 1,000 demonstrations outside, inside, and even on top of Burger King restaurants throughout North America. Our efforts paid off because Burger King is dishing up something new these days ... veggie burgers! The BK Veggie™ isn’t vegan (egg whites are one of the main ingredients), but it’s still a great meat-free option for vegetarians on the go.

When veggie burgers get the royal welcome at a fast-food joint, you know that vegetarianism is hot!

Take a look:

Pop superstar Brandy has been singing the praises of her vegan diet in recent interviews. She told In Style magazine that cutting out meat and milk has helped her slim down and stay fit.

What bad habit does TV bad boy Milo Ventimiglia refuse to indulge in? You guessed it—eating meat. The Gilmore Girls guy has been vegetarian his whole life.

In the May issue of Seventeen magazine, editor Annemarie Iverson reveals that she went vegan when she was 16.

Amber Benson traded in chomping steaks for staking vamps: The Buffy the Vampire Slayer star is vegetarian. Amber’s favorite food: tofu. “If tofu’s done right,” she says, “it’s really good.” We agree!

Did Amber inspire the Buffy episode “Doublemeat Palace”? The show in which Buffy took a job at a fictional fast-food restaurant was such a gross-out, fans said on the official Buffy message board that they would never eat meat again!

The Philly-based hip hop band The Roots recently teamed up with PETA to shoot an ad giving violence—think factory farms and slaughterhouses—a bad rap. Says lead singer Black Thought, “Eating a vegetarian diet is something we can all do to take a stand against injustice.”

Join the club—go vegan! Visit GoVeg.com today for your free vegetarian starter kit.