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Privacy Policy
Privacy Policy

Note: If you're under 18, please make sure that your parent or guardian has read and agreed to these terms before you use this site, 'cuz we don't want to get yelled at.

PETA Kids believes strongly in protecting the privacy of any personal information gathered from visitors to Since the protection of your privacy is important to us, we have created this privacy policy to let you know our practices regarding the collection and dissemination of personal information that can be linked to an individual, such as a name, address, phone number, e-mail address, or any other information provided to us by our members and Web site visitors.

Why does PETA Kids ask for my information?
In order to participate in some activities, you might be asked to provide some personal information. This could be in connection to any one of the following:

  • Participating in contests, surveys, petitions, information-pack requests, and giveaways
  • Sending personalized e-mail messages when participating in missions
  • Subscribing to PETA Kids E-News

What information does PETA Kids collect?
We do not collect personal information from our visitors other than what is supplied to us on a voluntary basis.

How does PETA Kids use the information gathered from the above sources?
We use your information to send you details about our campaigns, contests, events, activities, and alerts.

We also use the information gathered via our Web site to improve your Web experience. We perform statistical analyses of combined user behavior and characteristics in order to measure interest in and use of various areas on our Web sites, and we use this information to improve your experience of our sites.

Does PETA Kids use cookies on its Web sites?
PETA uses "cookies" on some webpages. A cookie is a small piece of data that is stored on a visitor's hard drive but does not contain any personal information itself. Cookies enhance a visitor's experience by preventing the visitor from having to log in or provide information each time he or she revisits a PETA webpage and by customizing content based on a visitor's interests. Visitors can configure their browsers to refuse cookies or to be alerted when a site is attempting to send a cookie, although some PETA e-commerce pages will not function properly without accepting cookies. Third-party vendors, including Google, use cookies to show website visitors ads based on a visitor's prior visits to the website. PETA also makes use of demographic information gathered via Google Analytics Demographics & Interests reports to gain a deeper understanding of the visitors to our website so that we can cater content to them accordingly while also tracking our success at reaching new populations of people. Visitors who want to opt out of Google's use of cookies in these ways can do so by visiting the Google advertising opt-out page. PETA also uses cookies to administer its websites, track visitor movement, and gather broad demographic information for aggregate use.

How is information used in PETA Kids E-News?
If you provide PETA Kids with your e-mail address, you will be signed up to start receiving the monthly PETA Kids E-News, and you may receive other e-mails regarding PETA Kids events, campaigns, and other news. You can unsubscribe from any or all PETA e-mail lists at any time by following the instructions included in each e-mail or by e-mailing The information that we gather from subscribers to our e-news lists (including e-mail addresses) is not shared with other organizations that aren't affiliated with PETA or other companies. From time to time, we may send out e-mail messages that include information about these like-minded organizations and companies, but we do not provide them with access to any personal information that you have provided. If you live outside the U.S. and provide us with your contact information, we may share it with PETA's international affiliates in order to keep you aware of developments in animal protection activities in your part of the world. If you don't want your information to be given to PETA's international affiliates, please e-mail

In order to provide you with better and more relevant content, we compile information about e-mail responses and Web site usage. This information helps us better understand site usage patterns as well as what types of content and information may help improve your user experience on

All e-mail messages sent to e-mail newsletter subscribers contain a link to unsubscribe or modify your profile. You may subscribe to or unsubscribe from any e-news or e-mail communication from PETA Kids at any time.

If you have any questions about PETA Kids E-News, please e-mail

How does PETA Kids protect your information?
We at PETA Kids are extremely protective of the information gathered through our Web site. Our Web site has security measures in place to protect against the loss, misuse, or alteration of the information under our control. Our Web server is located in a locked, secure environment.

When you contribute to PETA Kids online or make a purchase through the PETA Catalog, we use a secure server and encryption to protect your financial and other personal information during transmission.

Additional questions?
If you have any questions about our privacy policy, the information that we have collected from you online, the practices of this site, or your interaction with this Web site, e-mail

You can also reach us via U.S. snail mail:
501 Front St.
Norfolk, VA 23510


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