Domino’s is entering a new era! The pizza giant is doing its first brand makeover in 10+ years and says it’s modernizing its image, so we’re pressing pause on our “Vegan Cheese, Please!” ask and giving Domino’s the chance to truly modernize: By adding dairy-free cheese to its U.S. menu!

PETA sent a message straight to Domino’s —along with a huge pizza box stuffed with 45,000 signatures from customers who want cow-friendly cheese. 🐮💛

Our “Vegan Cheese, Please!” campaign blew up in 2025. We partnered with celebs like rock icon Joan Jett and Emmy Award–winning food author Tabitha Brown, and called out Domino’s through letters, social media videos, and billboards across the country. The verdict is clear: pizza lovers knead vegan cheese

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While dairy-based cheese comes from mother cows who were taken away from their babies and eventually killed, vegan cheese comes from delicious, compassionate sources like nuts, oats, and soy! Plus, vegan cheese is better for you and the environment. It’s a win for everybody, which is why we’re giving Domino’s the space to upgrade its U.S. menu to include delicious vegan cheese!

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For now, explore other places where you can get your vegan cheese fix: 😋