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Smile! These Vegan Toothpaste Brands Are Animal Test–Free

Trips to the dentist can seem a bit scary, but for animals in laboratories, life is much worse. Companies that test products on animals perform horrible experiments—including dripping chemicals into rabbits’ sensitive eyes and rubbing substances onto their tender skin. Experimenters force rabbits, mice, rats, and others to live in cramped cages. The terrified animals undergo agonizing tests without painkillers for up to two weeks and are killed when the experiments are over.

Luckily, more and more companies are choosing not to test their products on animals. Since animals make us smile so much, it makes sense that we should take care of our smiles using products, like vegan toothpaste, that are cruelty-free!

Here are some of the best vegan toothpaste brands for kids that are NOT tested on animals

1. Tom’s of Maine

Tom’s of Maine offers yummy strawberry and orange-mango flavors. This brand is super-easy to find—it’s sold almost everywhere. It also makes a training toothpaste for kids aged 2 and younger.


JĀSÖN makes a delicious strawberry flavor just for kids.

jason vegan toothpaste

3. hello

We can’t get over how many options hello toothpaste has! There are watermelon, grape, and strawberry flavors and a few cool options like Unicorn Sparkle and Dragon Dazzle.

4. The Honest Company

The name says it all! This company is honest about what’s in its products and about the fact that it’s against animal testing. This strawberry toothpaste comes in a fun, friendly looking, colorful tube.

5. Schmidt’s

Schmidt’s has two yummy flavors of kids’ toothpaste: watermelon-strawberry and mint-berry. How will you ever choose which one to try first?

schmidts vegan toothpaste

6. Jack N’ Jill

This brand offers so many toothpaste flavors that we’re overwhelmed! There are basic flavors, like blueberry, raspberry, and strawberry, and also some fun options like banana, milkshake, bubble gum, and berries and cream.

7. Desert Essence

These two delicious flavors—tutti frutti and green apple watermelon—come in cute packaging.


Don’t forget floss and mouthwash—most of these brands make those as well.